Now that we know how a search engine works the key really lies in what we present to those robots and that store clerk to make sure our site is selected. How can we present our information in such a way so that they can easily get our website in front of our prospective clients? How can we get to #1?!
It’s simple; you need a “search engine friendly” website.
A search engine friendly website is one that the robots can read. It is well coded (well created) with a solid foundation. At a very basic level a search engine friendly website will have a lot of REAL text (not flash or text within images). Beyond that there are some fundamental guidelines your web development company should follow – what is called “semantic coding.” It is a three part process by which the marketing needs of your site are matched to the coding requirements search engines require, along with the actual visual design. From the ground up you should have conversations with your web development and Internet marketing team, making sure they know what your site needs to accomplish. Get the facts about website search engine
Without getting into too much technical detail regarding the structure of your site there are a number of steps you as site owner can take to ensure you are maximizing your web potential:
Create Great TITLE Tags – Each page has a title (this is the message that is displayed in your web browser at the very top of your site). Inside the code of your website you’ll see it displayed as:
What goes between those bracketed title tags is the title. This is the most important single line of code on each page. Make sure it is relevant to the content on the page, and, if possible try to make it marketable; as it will usually be used as the title of your site should it come up in a search result. This rule can be applied to every page of your site.
Check Your Sites’ META Tags – Although not as important as it once was check the META tags of your website’s pages. Each page should have individual META information (if appropriate) that pertains to that specific page. This META information helps supplement the robots and store clerk in their quest for information. The META information adds additional insight into what exactly your site is about.
Links – Beyond the coding of your website, links are an absolute necessity to search engine optimization. A link from another site to yours is like a vote of confidence. The more sites that link to yours (particularly those sites in similar industries) the more likely the search engines are going to recognize you as a leader in your field, and the higher you will get for searches. Only links from other, outside sites will help your site (for example a “helpful links” page on your own site doesn’t count).
In order to quickly find how many sites link to yours you can visit http://siteexplorer.search.yahoo.com/ and plug your web address into the search box and hit “Explore URL”. Then select “inlinks” at the top. The list of titles and addresses that appear are all of the sites throughout the web that link to yours.
Although there are a number of additional factors that do affect your search engine optimization with these four things in mind you will be ahead of the curve:
1) Proper Semantic Coding
2) TITLE Tags
3) META Tags